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Tourism Development Handbook by Kerry Godfrey
Tourism Development Handbook by Kerry Godfrey
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Tourism Development Handbook

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Tourism Development Handbook

A Practical Approach to Planning and Marketing
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Paperback / softback
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Description

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Release date Australia
December 13th, 2000
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
New edition
Pages
240
Dimensions
138x215x15
ISBN-13
9781844801169
Product ID
1937127

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Books >
Business & Economics >
Industry Studies >
Service industries >
Tourism industry
Books >
Business & Economics >
Industry Studies >
Service industries