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Toward a Better Understanding of Rule-Breaking Market Behavior on Hardback by Ann-Kathrin Veenendaal
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Toward a Better Understanding of Rule-Breaking Market Behavior

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Toward a Better Understanding of Rule-Breaking Market Behavior by Ann-Kathrin Veenendaal
$270.99
Toward a Better Understanding of Rule-Breaking Market Behavior
by Ann-Kathrin Veenendaal ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Description

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 

Author Biography:

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.
Release date Australia
July 26th, 2019
Audience
  • Professional & Vocational
Edition
1st ed. 2019
Illustrations
18 Illustrations, color; 27 Illustrations, black and white; XIII, 240 p. 45 illus., 18 illus. in color.
Pages
240
ISBN-13
9783030161064
Product ID
29777513

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Toward a Better Understanding of Rule-Breaking Market Behavior by Ann-Kathrin Veenendaal
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Toward a Better Understanding of Rule-Breaking Market Behavior
by Ann-Kathrin Veenendaal ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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