The image you see on the website and on the tub shows that the turned earth is a wet muddy brown colour.
In reality, after 24 hours, it dries into a gray, gravely, slightly wet looking mud. If you are after a good texture basing paint at a good price, but want to change the colour or you are looking for gray, this is a great product. However, if you were looking for a brown mud, sadly, this is not it. I'd say 5/5 if you want gray mud. 2/5 for this review because I was expecting a brown mud.