Eric Ward is recognized as the web's leading expert on content linking strategies. Nicknamed LinkMoses, Ward has been creating linking strategies since 1993, and founded the first online publicity services for web sites, called NetPOST and URLwire, in 1994. Ward's company was hired by Jeff Bezos as the online publicist for Amazon.com's debut. Today, Ward helps companies create and execute linking strategies, and teaches others his techniques. He is the Chief Link Evangelist for AdGooroo, and writes a private subscriber newsletter. He also writes the LinkWeek column for industry news site SearchEngineLand.com, and has written for ClickZ and Ad Age Magazine. Ward has spoken at more than 125 industry conferences, and his clients have included PBS.org, WarnerBros, Discovery Channel, National Geographic, TVGuide.com, and Weather.com. Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.