Understanding Media

By:

Marshall McLuhan

Format:

Paperback / softback

Series:

Routledge Classics

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Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Author Biography:

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Release date Australia

May 18th, 2001

Author

Marshall McLuhan

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Edition

2nd edition

Pages

400

Series

Routledge Classics

Dimensions

129x198x21

ISBN-13

9780415253970

Product ID

1741565

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