Joe Sugg is the vlogger and internet personality behind the YouTube channels ThatcherJoe, ThatcherJoeVlogs, and ThatcherJoeGames. His channels are personality driven and consist of challenges, pranks, impressions, and games, typically with other YouTube stars. His first blog started in November 2011 and, as of March 2016, he has over 6 million subscribers and over 555 million video views. He is the younger brother of YouTube sensation Zoe Sugg, and close friends with fellow YouTubers Caspar Lee and Alfie Deyes. The illustrator, Amrit Birdi, works in commercial illustration, children's illustration, fashion illustration, medical illustration, and concept illustration, as well comic book illustration. Matt Whyman created the narrative to accompany the artwork. Joaquin Pereyra inked the images. Mindy Lopkin drew the speech bubbles, effects, and lettering.