This book explores how to formulate a vision for new and appropriate products. A new approach called Vision in Product Design (ViP) strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Paul Hekkert is a professor of Form Theory and on the faculty of Industrial Design Engineering at the Delft University of Technology in Holland. Peter Lloyd is head of the Department of Design and Innovation at the Open University in the United Kingdom. Matthijs van Dijk is CEO of KVD design consultancy and is a professor of Applied Design at TU Delft.