Robert Knack systematisiert die Besonderheiten radikaler Innovationen, erarbeitet aus den konkurrierenden Ansatzen zur Marktorientierung ein integratives Modell und konzeptionalisiert die strategische Orientierung an Wettbewerbern. "
Author Biography
Dr. Robert Knack promovierte bei Prof. Dr. Volker Trommsdorff am Lehrstuhl Marketing I der Technischen Universitat Berlin. Er ist seither bei Prof. Dr. Thomas Lechler an der W.J. Howe School of Technology Management des Stevens Institute of Technology in Hoboken, NJ tatig."
Wettbewerb Und Kooperation
Wettbewerberorientierung in Projekten Radikaler Innovation
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Description
Release date Australia
December 8th, 2006
Author
Audience
- General (US: Trade)
Contributor
- Foreword by Prof Dr Volker Trommsdorff
Country of Publication
United States
Illustrations
black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
ISBN-13
9783835006232
Product ID
27103429
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