This is a 90s-nostalgia-filled celebration of the most famous girl band in history and a smart, funny look at the ways in which the generation who idolised those five feisty characters have benefitted from their feminism, their music and their zig-a-zig-ah.

‘A joyous and energetic celebration of girlhood, friendship and pop culture. If you have ever sung into the lid of a can of Impulse body spray, you need to read this.’ Daisy Buchanan

The words ‘girl power’ conjure vivid memories of short skirts and platform boots. But it wasn't just about the look, it was about feminism.

The Spice Girls gave a generation their first glimpse of the power of friendship, of staying true to yourself, of sheer bloody-mindedness. And the girl power generation went on to kick-start a new conversation around gender equality.

We may have grown up asking What Would the Spice Girls Do?, but their particular brand of feminism is as relevant today as it was twenty years ago – we still need that fun and fearlessness, we still need accessible and all-embracing equality… we still need a zig-a-zig-ah.

‘Lauren Bravo is one of my very favourite writers.’ Dolly Alderton

‘The Spice Girls’ arrival on the pop scene marked the gateway to a modern form of feminism, all dressed up as a riotously good time.’ Stylist

As featured on BBC Radio 4, BBC Radio 5Live and BBC Radio Sussex.

Author Biography

Lauren Bravo is a freelance journalist. She writes for The Pool, Refinery29 UK, Cosmopolitan, Guardian and Grazia. She is a pop culture addict, and die-hard nostalgic.