In her role as founder and owner of Youth Intelligence, a trendspotting company at the forefront of predictions about the ever-elusive youth market, Jane Buckingham spends her days looking for the telling details in today's culture that give clues about what our future might be. And, as a savvy businesswoman whose company is a subsidiary of Creative Artists Agency, she has access to a world of fascinating, compelling leaders in a variety of industries. In this book, she follows her thread of interest wherever it leads her - and the result is a collection of 50 wide-ranging essays, all asking those people at the top of their field what their predictions are for the future of their industry or area of interest. Examples; SpaceX founder Elon Musk on how the future of space travel is in privatization and NASA is dead; Author Reza Aslan on how American Islam may become a model for the world; MIT professor Steve Ward on how "computers are no damned good" and how this will change.
Jane Buckingham is a founder and president of the leading trend-forecasting and consulting firm Youth Intelligence, part of Creative Artists Agency, Buckingham determines lifestyle trends in the eight to thirty-nine age range for companies including MTV, Levi's, Nike, Polo, NBC, Microsoft, ESPN, Fox, Sony, and Chanel. Buckingham is also contributing editor to Cosmopolitan and the author of The Modern Girl's Guide to Life (based on her Style network show of the same name) and The Modern Girl's Guide to Motherhood.