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When Luxury Meets Art by Olga Louisa Kastner
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When Luxury Meets Art

Forms of Collaboration between Luxury Brands and the Arts
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Description

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Author Biography:

Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewellery accounts.
Release date Australia
December 20th, 2013
Audience
  • Professional & Vocational
Illustrations
8 Illustrations, color; 6 Illustrations, black and white; XI, 127 p. 14 illus., 8 illus. in color.
Pages
127
Dimensions
148x210x8
ISBN-13
9783658045753
Product ID
21878680

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