Business & Economics Books:

Which Ad Pulled Best?

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Which Ad Pulled Best? by Scott C. Purvis
Unavailable
Sorry, this product is not currently available to order

Description

This tenth edition of Which Ad Pulled Best? is a brief workbook that serves as a supplement for the marketing and advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best.
Release date Australia
November 1st, 2010
Country of Publication
United States
Edition
10th Revised edition
Illustrations
colour illustrations
Imprint
McGraw Hill Higher Education
Pages
96
Dimensions
213x271x5
ISBN-13
9780078112072
Product ID
3996439

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...