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Which Ad Pulled Best? on Paperback by Scott C. Purvis
Which Ad Pulled Best? on Paperback by Scott C. Purvis
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Which Ad Pulled Best?

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Description

This tenth edition of Which Ad Pulled Best? is a brief workbook that serves as a supplement for the marketing and advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best.
Release date Australia
November 1st, 2010
Audience
  • General (US: Trade)
Country of Publication
United States
Edition
10th Revised edition
Illustrations
colour illustrations
Imprint
McGraw Hill Higher Education
Pages
96
Publisher
McGraw-Hill Education - Europe
Dimensions
213x271x5
ISBN-13
9780078112072
Product ID
3996439

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