Its a mantra of the age of globalization that where we live doesnt matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup. According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the mating markets in which we participate. And everything we think we know about cities and their economic roles is up for grabs. Whos Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Floridas insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.
Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends for business, communities and lifestyles. He lives in Toronto.