Why Firms Succeed

By:

John Kay

Format:

Hardback

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Description

Applies modern economic theories to guide managers in creating successful corporate strategies. This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and how they operate, or what "architecture" they may have. The book has an international focus in that strategies are applied to firms doing business in different countries. The author's UK book,Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. edition the author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics.

Author Biography:

John Kay is Professor of Economics at the London Business School, where he has served as Director of the Center for Business Strategy.

Release date Australia

January 18th, 1996

Author

John Kay

Audience

Professional & Vocational

Illustrations

line figures, tables

Pages

326

Dimensions

162x241x30

ISBN-13

9780195087673

Product ID

2304285

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