Greg Mitchell -- award-winning author, popular blogger and former editor of Editor & Publisher magazine -- probes the historic 2008 race for president, from the first primary to the aftermath of the election, but also focuses on lessons for 2012 and the future. In "Why Obama Won" he explores, with insight (and often humor), all of the key controversies, old media vs. new media, and the emergence of video and online organizing as major players. Political campaigns, and politics in America, he reveals, will never be the same. "Why Obama Won" has been featured on MSNBC's Rachel Maddow Show, other national news outlets and hailed at leading political blogs Huffington Post, DailyKos and Talking Points Memo, among others. Mitchell is the author of a dozen books, including "The Campaign of the Century" (winner of the Goldsmith Book Prize) and "Tricky Dick and the Pink Lady," and the acclaimed "So Wrong for So Long," on Iraq and the media. "Great!" -- Will Bunch, author "Tear Down This Myth" "A provocative book" -- Paul Street, author "Barack Obama and the Future of American Politics"