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Wiley Pathways E-Business

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Wiley Pathways E-Business

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Wiley Pathways E-Business by Greg Holden
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Description

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Author Biography

Greg Holden is the author of more than thirty books on computers and the Internet. Virtually all of his books provide both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet. Some recent titles that Holden has been a part of include eBay PowerUser's Bible and Starting an Online Business for Dummies, both published by Wiley.
Release date Australia
March 14th, 2008
Country of Publication
United Kingdom
Imprint
John Wiley & Sons Ltd
Pages
480
Dimensions
189x232x24
ISBN-13
9780470198575
Product ID
1894163

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