Winners and Losers tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded, when so many failed, in creating entirely new markets and dominating them. It shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple. Kieran Levis explains why the digital revolution has meant so much creative destruction; how unfamiliar competitors, disruptive technologies and bizarre business models have brought down apparently unassailable market leaders; how some winners got such a grip on customers that they took almost all; and how meteoric success leads to hubris, and often nemesis. Told with clarity, wit and pace, these dramatic stories show what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
Kieran Levis heads Cortona Consulting, which develops marketing and business strategies in new media and technology markets. He has worked in new media since 1979, as both a consultant and an executive, and has started up businesses in online information and satellite technology. He has written for the Financial Times and other publications. This is his second book.