Award-winning social researcher Mark McCrindle (BSc Psychology, MA) has an international following and is recognised as being a leader in tracking emerging issues and researching social trends. He has appeared across many television networks and other media and is an influential thought leader, TEDx speaker and principal of McCrindle. An advisory, communications and research company, McCrindle counts among its clients more than 100 of Australia's largest companies and leading international brands. Mark's highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources and blogs, have enhanced his reputation as an expert demographer, futurist and social commentator. Mark McCrindle is the author of three best-selling books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good. www.markmccrindle.com Ashley Fell is a social researcher, TEDx speaker and head of communications at the internationally recognised company McCrindle. As a trends analyst and media commentator she understands how to effectively inspire and communicate across diverse audiences. Using her experience in managing media relations and content creation, Ashley advises on how to achieve cut-through in message-saturated times. She is a passionate storyteller and an expert in how to communicate across generational barriers. With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies and her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.