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Writing Business by Francesca Bargiela-Chiappini
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Description

Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication. It discusses the social, organizational and cultural aspects of e-mail, faxes, direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches. The book also discusses a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organizational communication analysis, social constructionism, genre analysis and survey and experimental methods.
Release date Australia
April 27th, 1999
Audience
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Imprint
Routledge
Pages
356
Publisher
Taylor & Francis Ltd
Dimensions
139x217x19
ISBN-13
9780582319851
Product ID
1794093

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