WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for almost fifty years. Its frequently updated revisions, including the tenth edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational and children's formats; and drama and sitcoms. It also presents basic information the writer needs on production techniques, demographics, copyright, and career opportunities.
Robert L. Hilliard has been Dean of Graduate Studies and Dean of Continuing Education and taught, in addition to media writing, courses such as Media Programming, The Media and the Holocaust, Hate.com, Communication Law, and Pictures of Protest. He has served as Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author or co-author of more than thirty books, including several leading media texts. Among his recent books are HOLLYWOOD SPEAKS OUT: PICTURES THAT DARED TO PROTEST REAL WORLD ISSUES and, with co-author Michael Keith, THE BROADCAST CENTURY AND BEYOND: A HISTORY OF AMERICAN RADIO AND TELEVISION, DIRTY DISCOURSE: SEX AND INDECENCY IN BROADCASTING, and THE QUIETED VOICE: THE RISE AND DEMISE OF LOCALISM IN AMERICAN BROADCASTING. He is also a published novelist and produced playwright.