An innovative field guide to business success, "You Are a Brand!" combines today's hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers. In-depth case studies from dozens of professionals will inspire and educate the reader to think and learn how to create a powerful visual and verbal identity. This title uses branding strategies honed from over 20 years of experience working with the very best of the global advertising and branding agencies. It is highly practical. It contains a Top Ten List of tried-and-true strategies, plenty of exercises, and 'brainstormer' tools at the end of each chapter.
Catherine Kaputa is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New YorkA" campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com