This book focuses on Augustus's rise to power and on the ways in which he then maintained authority throughout his reign. It is often assumed that the close relationship between power and presentation, popularly known as 'spin', is a modern phenomenon. Augustus, however, emerges as consummate master of the political process, using propaganda to fashion his own historical legacy. Matthew Clark examines the importance of his chief political advisor Maecenas, the patron of Horace and Virgil; and of his military commander Agrippa. It also studies the contrasting fates of the main poets of Augustus' reign, Virgil and Ovid. Augustus claimed that he 'found Rome brick and left her marble': public monuments, as much as poetry, served to shape his reputation and these too are discussed and illustrated.