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Beer Culture in Theory and Practice

Understanding Craft Beer Culture in the United States
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Description

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

Author Biography:

Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.
Release date Australia
April 26th, 2017
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Undergraduate
Contributors
  • Contributions by Adam W Tyma
  • Contributions by Charley Reed
  • Contributions by Emory S Daniel Jr
  • Contributions by Jennifer C Dunn
  • Contributions by Michelle Calka
  • Contributions by Robert Andrew Dunn
  • Contributions by Travis R Bell
  • Edited by Adam W. Tyma
Pages
160
Dimensions
161x236x16
ISBN-13
9781498535540
Product ID
26602458

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