Contents of the BookIntroduction to AnalyticsBusiness AnalyticsEvolution of business analyticsScope of business analyticsImportance of business analyticsData use for analyticsChallenges of Business AnalyticsBenefits and advantages of implementing business analyticsChallenges in implementing business analytics in an organizationHow Business Analytics Helps CompaniesBusiness Analytics ProcessStep 1: Defining the business needs and requirementStep 2: Explore the structured and unstructured dataStep 3: Analyze the dataStep 4: Predict what is likely to happenStep 5: Optimize to find the best solutionStep 6: Make a strategic decision and measure the outcomeStep 7: Update the system with the results of the strategic decisionTypes of Business AnalyticsDescriptive analyticsPredictive analyticsDiagnostic analyticsPrescriptive analyticsDecision analyticsBusiness Analytics Tools for BusinessOpen-source analytics toolsRPythonApache SparkApache StormPIG and HIVECommercial analytics toolsSASTableauExcelQlikViewSplunkOther business analytical toolsBusiness analytics applicationsFinancial analyticsHuman resource analyticsMarketing analyticsHealth care analyticsSupply-chain analyticsWeb analyticsCRM analyticsCareer in Business AnalyticsNeed for business analyticsCareers in business analy