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Business Management for the Equine Industry by Sharon Eastwood
Business Management for the Equine Industry by Sharon Eastwood
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Business Management for the Equine Industry

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Description

This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

Author Biography:

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.
Release date Australia
October 24th, 2005
Audience
  • Professional & Vocational
Pages
170
Dimensions
175x244x10
ISBN-13
9781405126069
Product ID
2085402

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Equine veterinary medicine