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Church Advertising, Public Relations and Marketing in Twentieth-Century America on Hardback by John C. Hardin
Church Advertising, Public Relations and Marketing in Twentieth-Century America on Hardback by John C. Hardin
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Church Advertising, Public Relations and Marketing in Twentieth-Century America

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Description

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. 

Author Biography:

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. 
Release date Australia
December 15th, 2022
Audience
  • Professional & Vocational
Edition
1st ed. 2022
Illustrations
XV, 391 p.
Pages
391
ISBN-13
9783031130434
Product ID
35971929

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Church Advertising, Public Relations and Marketing in Twentieth-Century America by John C. Hardin
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Church Advertising, Public Relations and Marketing in...
by John C. Hardin ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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