I’ve adapted coaching into “coaching buttons,” where I use an available opportunity to do a brief coaching conversation with someone. The coaching button is a short coaching moment that sticks with your listener. Like the button on a shirt or coat, a coaching button doesn’t do the whole job, but over time as you use more coaching buttons, the whole picture comes together. They key is to make these coaching buttons easily understood and memorable, so they are able to stand on their own and be part of a larger story. This book is a collection of essays about various topics on leadership and vision in information technology. As each essay presents an individual lesson about leadership, each can be viewed as a coaching button on that topic. By reading this book, I hope the coaching buttons will provide some insight on how to be a leader, how to lead through change, and how to do strategic planning. These are the essentials of good leadership.