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Consumer Behaviour by Dipanakr Dutta
Consumer Behaviour by Dipanakr Dutta
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Consumer Behaviour

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$41.99
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Description

The book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.
Release date Australia
February 11th, 2023
Audience
  • General (US: Trade)
Pages
92
Dimensions
152x229x5
ISBN-13
9798889599623
Product ID
36559467

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