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Countryside Recreation Site Management
Countryside Recreation Site Management
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Countryside Recreation Site Management

A Marketing Approach
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$189.99
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Description

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web links. Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers.
Release date Australia
June 13th, 2002
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributor
  • Edited by Ian Keirle
Pages
240
Dimensions
174x246x11
ISBN-13
9780415248853
Product ID
2723790

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