This book aims to bring the designer closer to delivering an emotion-driven design. In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design. AUTHOR: Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her final project has been awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards'15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This wide set of influences sparked her interest around the theme of Emotional Design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission. SELLING POINTS: . A best practices manual to "go further", emoting the audience. . The book is structured in 23 principles which bring the designer closer to an emotion-driven design. . Each principle is associated with two designers showing a diverse array of examples since the 1940s to present times, from all over the world. . A tool to help designers harmonising concepts, thoughts, and ideas in order to touch someone's heart. 180 colour images