Non-Fiction Books:

Discourses in Place

Language in the Material World
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Hardback
$405.99
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Description

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities, and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Author Biography:

Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.
Release date Australia
May 1st, 2003
Audience
  • Tertiary Education (US: College)
Pages
256
Dimensions
156x234x17
ISBN-13
9780415290487
Product ID
8225181

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