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Escalation of Commitment in Internationalization Processes on Hardback by Bjorn Rober
Escalation of Commitment in Internationalization Processes on Hardback by Bjorn Rober
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Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model
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Description

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

Author Biography:

Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.
Release date Australia
November 17th, 2017
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2018
Illustrations
XVII, 194 p.
Pages
194
ISBN-13
9783319691015
Product ID
27184698

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