Focused Interview

By:

Robert K. Merton

Format:

Paperback / softback

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Description

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Release date Australia

May 1st, 1990

Author

Robert K. Merton

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Country of Publication

United States

Imprint

The Free Press

Pages

200

Publisher

Simon & Schuster

Dimensions

140x214x15

ISBN-13

9780029209868

Product ID

2699630

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