Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays and writings. The central thesis is that the Internet has almost completety disrupted the traditional notion of generating higher income by taking advantage of friction points in any given transaction or business process, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: this 4-color version is rather expensive (but nice) - look for the $20 B&W version here on Lulu if you want to save some $. PS2: If you can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free PDF version