From Dental Floss To Guitar Strings

Successful Grassroots Product Launches

By:

john Spencer

Format:

Paperback / softback

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Description

FROM DENTAL FLOSS TO GUITAR STRINGS SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

Author Biography:

John is a graduate of the United States Naval Academy and the University of Maryland School of Law.John led the launch of GLIDE Floss and ELIXIR Strings at Gore. At Eaton, John managed Industrial Sector Business Development and he also served as Vice President and Chief Counsel, Global Contracts.

Release date Australia

August 25th, 2021

Author

john Spencer

Pages

274

Audience

General (US: Trade)

Dimensions

152x229x15

ISBN-13

9781647197063

Product ID

35341542

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