Gut Feelings

Short Cuts to Better Decision Making

By:

Gerd Gigerenzer

Format:

Paperback / softback

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Description

For anyone who has read Blink and wants to know more Think less - and know more. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

Author Biography:

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality- The Adaptive Toolbox and Reckoning with Risk.

Release date Australia

August 28th, 2008

Author

Gerd Gigerenzer

Audience

General (US: Trade)

Pages

288

Dimensions

129x198x17

ISBN-13

9780141015910

Product ID

2539579

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