Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

By:

Matthew Freeman

Format:

Hardback

Series:

Routledge Research in Cultural and Media Studies

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Description

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Author Biography:

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).

Release date Australia

December 7th, 2016

Author

Matthew Freeman

Audience

Postgraduate, Research & Scholarly

Pages

220

Series

Routledge Research in Cultural and Media Studies

Dimensions

152x229x18

ISBN-13

9781138217690

Product ID

25633799

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