Hotel Marketing Strategies in Digital Era

Name: Hotel Marketing Strategies in Digital Era
SKU: 34393132
Price: 221.99 AUD
Availability: InStock

The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

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Paperback / softback

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Description

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances

Release date Australia

December 15th, 2020

Author

Audience

General (US: Trade)

Pages

362

Dimensions

216x279x19

ISBN-13

9781716329258

Product ID

34393132

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