Dental practice is hard-too hard. And it doesn't have to be. Unfortunately, no one gave you the missing directions to successfully operate your practice. No wonder practice has been so hard. No wonder you may feel overwhelmed, frustrated and, tired nearly all the time! Still, you can master your practice and have the practice you have always wanted-even if you have previously tried or thought it wasn't possible. It requires new thinking and a different approach to practice contained inside this book. Big money interests from outside the profession are threatening your livelihood and your future. They want to take over. It will get worse. This book helps you know how to fight back and win. Wouldn't you like to be prepared for whatever occurs? The good news is that you can thrive despite all the threats and trends working against you. Successful practice is not about working harder. It is about a different way of thinking and operating your practice using secrets gained from outside the profession. You can turn this time into the best time ever to be in practice. If you want to grow your practice, make more money and get relief from all those irritants and unwanted problems, How to Master Your Practice is your handbook for success. Dr. Charles Martin gives guidance and different ways to conquer the issues of everyday practice that are new and unique. Dr. Martin identifies the challenges associated with the business of dentistry and explains how to adapt to ever-evolving challenges and expectations. With advice for everything from improving leadership and management to implementing effective marketing, this new bookis designed to help dentists increase profits and align business strategies for exponential growth. Written in an informal, conversational style, this guide is packed with practical tips Dr. Martin has gleaned during his hugely successful career as a dentist and business coach. For any dentist hoping to grow a practice into the thriving business it was always meant to be, look no further than How to Master Your Practice.