Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of examples and practical exercises, How to Sell With Complete Confidence gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process - from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales. Providing a foundation in the psychology of selling and neuro-linguistic programming, the book looks beyond traditional 'hard sell' methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.