Art & Photography Books:

Humanizing Visual Design

The Rhetoric of Human Forms in Practical Communication
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Description

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

Author Biography:

Charles Kostelnick is Professor of English at Iowa State University, USA
Release date Australia
April 3rd, 2019
Audience
  • Tertiary Education (US: College)
Illustrations
115 Illustrations, black and white
Pages
280
ISBN-13
9781138071513
Product ID
27751068

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