One of the most memorable movie lines of all time was uttered by Vizzini and Inigo Montoya in The Princess Bride, "Inconceivable!" "You keep saying this word it does not mean what you think it means!" What happens when you take this famous quote and extract the leadership-altering principle from it? You have a collection of bite-size yet unforgettable Leadership nuggets for the leader on the go. The idea for Inconceivable was born from the movie The Seventh Son, starring Jeff Bridges as Master Gregory, an aging witch-hunter who takes on an apprentice. As Mastery Gregory is training the apprentice, he is inundated with several stupid questions. At one point, Mastery Gregory barks at the apprentice, "Wrong question. Wrong questions get wrong answers." I was immediately struck by the obvious business principles embedded in this quote. I wondered if more movie quotes could be translated for leadership purposes. And thus was born Inconceivable. Inconceivable combines the love of movies, words, and leadership. This unusual trinity is the perfect platform to piqué curiosity and kickstart learning. Great movies can have a lasting impact on each of us. We take specific quotes from these movies that rehydrate the movie scene by scene until it grows into our hearts and actions. Inconceivable adds to this symbiotic relationship by infusing leadership ideas such as the importance of innovation, building collaborative teams, leading with vision, and modeling organizational core values.