Seji Hong is Bombom's founder, chief creator and menu developer. She hosted supper clubs in Wimbledon in 2019 before launching Bombom sauces in November 2021. Born in Seoul, Seji grew up in a modern Korean family that loved cooking and eating together. Dishes and memories such as Seji's grandmother's traditional food cooked with seasonal ingredients following the lunar calendar and her mum's modern fusion Seoul food inspired Seji to develop a unique menu, incorporating three generations of Korean cooking, that also suit a western palate. Bombom sauces have scooped two stars in the highly regarded Guild of Fine Foods Great Taste Awards and have also featured in publications such as Vogue UK, BBC Good Food Magazine and Korean Air in-flight magazine.