Leslie Willcocks is Emeritus Professor at the London School of Economics, UK, and the Research Director of Knowledge Capital Partners. He is a recognised global authority, regular keynote speaker and has published widely in books and journals, as well as major media outlets such as Forbes magazine and Harvard Business Review.  John Hindle is Managing Partner of Knowledge Capital Partners. He has an extensive international business background and holds a doctoral degree from Vanderbilt University and has held Adjunct Professorships in Human and Organisational Development with Vanderbilt, and International Marketing with New York University in London.  Matt Stanton is a marketing professional with over 20 years’ experience across fast moving consumer goods (FMCG), pharmaceutical and biotechnology sectors. His professional experience spans global marketing roles, providing marketing consultancy services for leading international organisations, along with business start-ups in FMCG, pharmaceutical and biotechnology space and he is a Partner of Knowledge Capital Partners.  John Smith is Knowledge Capital Partners’ communications specialist. He is an advisor and writer with exceptional experience of working with business leaders on communications critical to the outcome of major changes designed to increase the growth, sustainability and value of their organisations.