Media, Ethnicity, and Electoral Conflicts in Kenya critically examines the interplay between the media, ethnicity, and electoral conflicts in Kenya. Jacinta Mwende Maweu analyzes the place of ethnicity in Kenyan politics and the key drivers of electoral conflicts, as well as how ethnicity influences media framing of these conflicts in the Kenyan context. Maweu argues that, although there are many factors that can affect an electoral process and result in conflict and violence, the role that the mainstream media and new media play is central. As Maweu illustrates through various arguments, politicians in Kenya and other deeply divided societies in Africa have continued to use mainstream and new digital media to weaponize ethnicity as they invoke issues of belonging, inclusion, and exclusion. By examining the role of both traditional and digital media in electoral conflicts, Media, Ethnicity, and Electoral Conflicts in Kenya makes a significant contribution to the ongoing academic debate on the role of media in elections and electoral conflicts in Kenya and Africa.