Culture expert Bretton Putter teaches the importance of company culture and offers leaders clarity on how to identify and manage it. Having a strong, functional company culture is important-so why don't more leaders invest in it? Simple: they don't know where to start. Culture is mostly invisible, subconscious, and intangible, so issues build up over time and often go unnoticed by leadership. In Own Your Culture, Bretton Putter peels back the layers of company culture and provides leaders with actionable steps and tools they can use to define and embed it in their companies, based on more than 50 interviews with leaders around the world. In this book, you will learn how to: - Understand the consequences of the good and bad decisions that affect culture-and the techniques to deal with them - Develop a checklist of activities that will strengthen your culture and your business - Prepare for the inevitable changes in how we build companies and adapt to remote/hybrid work in this uncharted environment Continuing to overlook and ignore the culture in your company will do you no good. Own Your Culture gives leaders a roadmap to define, implement and manage their culture, which will ultimately lead them to success. "Own Your Culture delivers a framework and sorely needed model for how you can build your own version of amazing. This should be required reading for every leader who aspires to achieve success." Steve Cadigan, ex-VP People at LinkedIn