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Persuasion in Self-improvement Books on Hardback by Jeremy Koay
Persuasion in Self-improvement Books on Hardback by Jeremy Koay
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Persuasion in Self-improvement Books

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Description

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

Author Biography:

Jeremy Koay is a New Zealand-based independent researcher and an education consultant at EduMaxi. His research interests include discourse analysis, English for specific purposes, genre studies, functional linguistics and applied linguistics.
Release date Australia
March 6th, 2019
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Edition
1st ed. 2019
Illustrations
3 Illustrations, black and white; XV, 86 p. 3 illus.
Pages
86
ISBN-13
9783030121488
Product ID
28995424

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