Bob "Pritch" Pritchard, APR, Fellow PRSA, Captain, U.S. Navy (Retired), is a crisis communications expert and long-time leader in Public Relations Student Society of America and the Public Relations Society of America. Mari K. Eder, Maj. Gen., USA (Ret.), is a retired Army Public Affairs Officer, strategic communications expert and prolific author and speaker on the art of communications. Kim Marks Malone, APR, Fellow PRSA, Commander, U.S. Navy (Ret.), is an accredited PR professional, a retired Navy Public Affairs officer, a part-time PR consultant, and a full-time Public Relations Professor and adviser for PRSSA and Meeman 901 Strategies, a student-run strategic communication firm, at the University of Memphis. Matthew Kroll, Commander, US Coast Guard, is an award-winning, senior public affairs officer and communications professor. He specializes in crisis communications and led public information teams for multiple national-level incidents. Katie Cousins, Maj., U.S Air Force (Veteran), is also a wife, mother, and communication leader with experience in military public affairs, government strategic communication and corporate communications. Skye Martin, APR+M, Maj., USMC, is a Marine Corps Communication Strategy and Operations officer with a broad range of experience in military communication planning and evaluation, media engagement and community relations, and teaching and mentoring military officers as a Public Affairs and Communication Strategy instructor at the ­Defense Information School.