Business holds an important place in society. It benefits us by providing products and services that society wants or needs. Being "market driven" it has a core role in idea creation and through this encourages innovation and creativity. But business needs to "clean up its' act" and restore a more effective balance between investors and other "stakeholders" - those who have an impact on or are impacted by its activities. This book establishes the need for change and take the reader through ideas, activities, and actions necessary to restore a balance between investor needs and those of society - to become more responsible. It is a way of thinking that embodies caring and respect for those and the world around us. This book embraces the importance of business purpose - but believes that this MUST combine both a social and a commercial purpose.