Selling Usability

User Experience Infiltration Tactics

By:

John Rhodes

Format:

Paperback / softback

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Description

"Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.

Author Biography:

Visit WebWord, LLC @ http: //WebWord.com -- -- -- -- -- John S. Rhodes is a usability professional. He is a consultant, teacher, student, and writer. He has broad interests in areas such as psychology, the internet, business analysis, software engineering, design, artificial intelligence, marketing, and strategic management. John runs WebWord.com, one of the best known blogs on usability. About 150,000 pages are served to nearly 28,000 visitors each month. He has provided people with intelligent information about usability, human factors, web site design, information architecture, and content development for more than eight years. John's written well over 120 articles and conducted over 60 interviews. John has done human factors and usability work with, and for, several organizations including IBM, Lockheed Martin, Women.com, Cabelas, US WEST, Binghamton University and Universal Instruments. He has a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology from Binghamton University.

Release date Australia

February 6th, 2009

Author

John Rhodes

Audience

General (US: Trade)

Pages

246

Dimensions

140x216x13

ISBN-13

9781442103733

Product ID

37821205

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